A common theme in our consulting work is helping clients craft their web product strategy. Many of the products we work on are web-based - whether a portal for insurance agents, an ecommerce web service, or an online music recommender system.
Whether you need front-end understanding of users for initial product design, or usability testing for progressive refinement - Uzanto can help. We use both qualitative & quantitative techniques - from contextual inquiry and usability testing to large-sample surveys and server log analysis. A common thread in the services we offer is rigor. We base our recommendations on extensive research and statistical analysis (when appropriate), enabling you to make solid design decisions that are based on data.
We can help clients with initial conceptualization or design of a product. We can help you envision the product - what features to build or how users will interact with a system. Or we might help you design a customization / personalization model for different user groups. We work with both well-established companies and startups.
When it comes to Rich Interfaces, Uzanto has both technology and design knowhow. MindCanvas which we designed and built inhouse combines Flash & AJAX - using both to their strengths. One of our principals, Jonathan Boutelle is an expert in this topic. Uzanto can help when you want your web application to be as responsive and pleasurable to use as well-designed desktop applications.
When you are looking for rapid, remote insights into your customers, consider the MindCanvas research service. MindCanvas comprises game-like elicitation methods and rich visualizations to depict the results of the research. The UI is so much fun to use that it’s reminiscent of a video game. MindCanvas is particularly useful for Information Architecture or Product Research. Check it out and tell us what you think!